Outback Articles

The Psychology of People….Making your advertising work

          The Psychology of People……….Making your advertising work

People are funny creatures - if you tell them something, they generally don’t believe you unless they trust you, or they have heard the same thing before – probably again from someone they trust.

It is a very confident and informed person that will back their judgment and pay up cold hard without doing further research; and this is why it is so important to get your message right when advertising.

Consumers are hardened to traditional forms of advertising and the internet is no exception.

How many times do you try to research a travel destination or accommodation where the message on the webpage is copied word for word from the visitor information centre website or the businesses own website.

This form of reinforcement only serves to discredit both the source and the duplicate webpages concerned.

This brings me to next point: reinforcement is an important part of psycology. Your advert must reinforce a positive image that the consumer has already seen; or will go on to see.

Weather it is Outbacknow, your own website or a magazine article that finally convinces the consumer to trust your product or service; each plays their part in the decision making process, and you can’t shortcut this process.

At Outbacknow we use a very successful blend of information, pictures and key words. We research what people are searching for and present it to them as they want it presented.

Finally: do not look at similar forms of advertising as a duplication or waste of money. Take 2 websites for example…. Each will have a different audience, different reach, different traffic flow and hopefully a different reinforcement of the same message (already discussed)

A website with wide reach (newsletter databases, bulletins, established audience etc.) and a high traffic flow can serve to provide traffic and build exposure to a website that is not well known – and reinforces the message at the same time – after all isn’t exposure why we advertise in the 1st place?

BUT: psychology being what it is; you might need to hear this message again from another trusted source…..

See you around somewhere in the great Australian Outback

June 22 2011